Amazon Seller Fees: Essential Breakdown for Profitable Selling


Amazon seller fees are critical to understand for anyone looking to start or grow an e-commerce business on the platform. As one of the largest online marketplaces, Amazon offers immense potential to reach a wide audience. However, the fees associated with selling on Amazon can significantly impact a seller’s bottom line. Amazon charges various fees, including listing fees, referral fees, and fulfillment costs. Depending on the plan and services a seller chooses, the fee structure varies.

To successfully navigate Amazon’s marketplace, sellers must be well-versed in the different types of fees they may encounter. It is also important for sellers to understand their fulfillment options, shipping fees, and additional costs related to advertising and promotions. This information can help sellers create a successful business plan and make informed decisions about their selling strategy on Amazon.

Key Takeaways

  • Amazon seller fees include listing, referral, and fulfillment costs that impact business profitability.
  • Understanding fulfillment options and fees is essential for a successful selling strategy on Amazon.
  • Additional costs may include advertising, promotions, returns, and policy navigation support.

Understanding Amazon Seller Fees

Types of Seller Accounts

Amazon provides two types of seller accounts on its ecommerce platform: the Individual plan and the Professional plan. The Individual plan serves as an entry point for small businesses or individuals who plan to sell a limited number of items per month. On the other hand, the Professional plan is designed for high-volume sellers and businesses who require advanced selling tools and features.

  1. Individual Plan – This account type charges $0.99 per item sold with additional associated fees. It is suitable for sellers with lower sales volumes.
  2. Professional Plan – For a $39.99 monthly subscription fee, this account type is geared towards high-volume sellers and businesses. It includes access to advanced selling tools and features.

Fee Structure Overview

The Amazon seller fees can be broken down into several components, which include account fees, referral fees, and fulfillment fees.

Account Fees – Both the Individual and Professional plans have account fees. Individual sellers pay $0.99 per item sold, while Professional sellers pay a $39.99 monthly subscription fee.

Referral Fees – A percentage of the product’s selling price serves as Amazon’s referral fee, which constitutes the average seller fee. These referral fees typically range between 8% and 45%.

Fulfillment Fees – The fees for fulfilling and shipping orders vary based on the products and fulfillment method. The fees include Amazon’s FBA (Fulfillment by Amazon) services, which offer various options for storage, packing, and shipping.

Here is a quick overview of the major fees associated with selling on Amazon:

Fee Type Individual Plan Professional Plan
Account Fee $0.99/item $39.99/month
Referral Fees 8% – 45% 8% – 45%
Fulfillment Fees Vary Vary

Understanding the Amazon seller fees is crucial for businesses to account for their cost structure while strategizing their sales approach on the platform. By evaluating the fees associated with each account type, sellers can make informed decisions about which plan is best suited for their specific needs and profit margins.

Listing and Referral Fees

When selling on Amazon, there are various fees that sellers need to account for. One of the main components of Amazon seller fees include listing and referral fees. These fees are determined based on the product category and the sales price of the items being sold.

Referral Fee Percentages

Referral fees are charged when a product is sold, and are typically based on a percentage of the total sale price. The rate at which these fees are charged varies depending on the product category. Generally, referral fees range between 8-15% of the sale price. However, some categories may have higher fees at 15-25%. It is important for sellers to be aware of the referral fees for their specific product categories to ensure accurate cost calculations when selling on Amazon.

Below is a summary of the referral fee percentages for some common categories:

  • Books: 15%
  • Consumer Electronics: 8%
  • Home & Garden: 15%
  • Clothing & Accessories: 17%
  • Health & Personal Care: 15%

Keep in mind, these percentages apply to the total selling price of the item, including shipping and any applicable taxes.

Minimum Referral Fees

In addition to the referral fee percentage, Amazon also charges a minimum referral fee for certain product categories. This means that, regardless of the selling price, the seller will be required to pay at least the specified minimum amount for that category. The purpose of this fee is to ensure that Amazon receives adequate compensation for facilitating the sale, especially in cases where low-priced items are sold.

For example, the minimum referral fee for the “Electronics & Accessories” category is $1.00. This means that if you sell an electronic accessory for $5.00, despite the 8% referral fee rate, you’ll still pay the minimum referral fee of $1.00 for that item.

Closing Fees

In addition to referral fees, Amazon also charges closing fees for items sold in certain categories. These fees are applied per item and can vary depending on the category. Closing fees particularly apply to media items such as books, music, video games, and movies. These fees are usually a flat amount, for example, $1.80 per media item sold.

Sellers should take the time to research the varying fee structures for their specific product categories in order to calculate accurate profit margins and ensure successful selling on Amazon.

Fulfillment Options and Fees

Fulfillment by Amazon (FBA)

Fulfillment by Amazon (FBA) is a popular option for sellers as Amazon takes care of storage, packaging, and shipping. FBA fees are based on the size and weight of the products. For standard-sized products, the fulfillment fees have decreased on average by $0.20 per unit, and for large bulky-sized products, by $0.61 per unit1. FBA fulfillment fees for standard-sized products range from $3.22 to $4.37+ per unit, depending on the weight and product type2. For oversized products, FBA fees range from $9.73 to $179.28+ per unit2.

There are also storage fees that vary depending on the time stored. An aged inventory surcharge is applied for items stored longer than a specific number of days, with fees ranging from $0.50 to $6.90+ per cubic foot2.

Fulfillment by Merchant (FBM)

Fulfillment by Merchant (FBM), also known as Merchant Fulfilled Network (MFN), allows sellers to handle their own inventory, packaging, and shipping3. FBM sellers usually pay a referral fee to Amazon for each item sold. This fee is a percentage of the total price, including the item price, shipping cost, and any gift-wrapping charges, or a minimum amount3.

There are two main plans for FBM sellers:

  • Individual Plan: Sellers pay a fee of $0.99 / £0.75 / €0.99 / ¥100 per unit sold4.
  • Professional Plan: Sellers pay a monthly fee of $39.99 / £30 / €39 / ¥4,9004.

FBA Small and Light

FBA Small and Light is a program designed for sellers who deal with fast-moving, small, and lightweight products. This program offers lower fulfillment fees, making it more cost-effective for certain products. To be eligible for FBA Small and Light, products must weigh 12 ounces or less, have a maximum price of $7, and meet specific packaging guidelines.

Overall, Amazon’s seller fees vary depending on the fulfillment option chosen and the product type, size, and weight. Sellers should carefully consider the costs and benefits associated with each option to make informed decisions about their fulfillment strategy.

Additional Seller Fees

Aside from the usual selling fees, Amazon sellers may encounter other costs that are important to consider when selling on the platform. In this section, we will discuss Storage Fees, High-Volume Listing Fees, and Rental Book Service Fees.

Storage Fees

As an Amazon seller, especially when using Fulfillment by Amazon (FBA), it’s crucial to consider the storage fees for your inventory. The costs are determined by the size and weight of your items, with separate rates for standard-size and oversize products. The storage fees typically include:

  • Monthly Inventory Storage Fees: These fees are charged based on the total volume of products stored in Amazon fulfillment centers. Rates vary depending on the time of year, with higher costs during the peak holiday season (October-December).
  • Long-Term Storage Fees: If your items remain in the fulfillment center for an extended period, Amazon may charge a long-term storage fee. For items stored for more than 365 days, the fees are calculated monthly based on the inventory’s cubic feet.

It is crucial to monitor your inventory levels to prevent excessive storage fees and optimize your profitability.

High-Volume Listing Fees

Sellers with a high volume of items listed might be subjected to the high-volume listing fee. Here’s a summary of these fees:

Threshold Fee
Up to 100,000 No additional fee
100,000 to 2 million $0.005 per ASIN
Over 2 million Custom fee arrangement

These fees are applied each month and are based on the number of Active ASINs listed in non-media categories. The high-volume listing fee is applicable to only individual sellers, and it does not affect sellers on the Professional plan.

Rental Book Service Fees

If you’re selling textbooks or other books through the Amazon rental program, you might encounter Rental Book Service Fees. A fee of $5.00 or 20% of the rental amount (whichever is greater) is charged as a service fee for each textbook rented. Be aware of these fees to accurately calculate your expenses and profits when participating in the rental book program.

By understanding these additional seller fees, Amazon sellers can make more informed decisions about pricing their products, managing inventory levels, and maximizing profitability.

Advertising and Promotional Costs

Amazon Ads

One of the key components of a successful selling strategy on Amazon is effectively advertising your products. Amazon Ads provide a powerful way for sellers to increase their visibility and reach a wider audience. These ads work on a pay-per-click (PPC) model, which means that advertisers only have to pay when a customer clicks on their advertisement.

Three main types of Amazon Ads can be utilized by sellers:

  1. Sponsored Products: These ads showcase individual products and direct customers to the product detail page. The cost depends on clicks and bids, and the advertising budget can be customized according to the seller’s preferences.
  2. Sponsored Brands: These ads promote multiple products and direct customers to a custom landing page or a product listing. The cost structure for Sponsored Brands is similar to Sponsored Products, and advertising budgets can be adjusted as needed.
  3. Sponsored Display: These ads can target specific customer segments and direct them to a specific product page or custom landing page. Sponsored Display ad costs are determined by the impressions received or pay-per-click, depending on the advertising campaign’s objective.

Coupons and Promotions

Apart from Amazon Ads, sellers can also invest in Coupons and Promotions to boost their sales and attract more customers. Implementing these marketing tools can effectively enhance a product’s visibility and increase overall conversion rates.

  • Coupons: Sellers can create coupons for their products, which will be prominently displayed on the product page with a unique badge and an additional saving message. Coupons can be set with a fixed dollar amount or percentage discount. There is a small redemption fee for each coupon, which is applicable only when customers redeem the coupon, ensuring that sellers only pay when their promotion successfully attracts customers.
  • Promotions: To incentivize customers to purchase products, sellers can set up various types of promotions. These may include:
    • Money Off: Offer a fixed amount or percentage discount on a product’s price, which can be applied either to a single item or multiple units.
    • Buy One Get One (BOGO): Encourage customers to purchase multiple units by offering a discount on the second item or providing it for free.
    • Free Shipping: Attract customers by offering free shipping on eligible purchases, which can be customized with a minimum order value.

In conclusion, utilizing Amazon Ads, Coupons, and Promotions are effective marketing tools for Amazon sellers to boost their product visibility, reach a wider audience, and increase sales. Implementing a combination of these strategies, tailored to the seller’s budget and goals, can effectively enhance a product’s success on the platform.

Managing Returns and Refunds

When dealing with returns and refunds as an Amazon seller, it’s crucial to understand the different fees associated with the process. The primary costs to be aware of are the Refund Administration Fee and Removal Order Fees.

Refund Administration Fee

When a customer returns an item and requests a refund, Amazon charges the seller a Refund Administration Fee. This fee covers the cost of processing the return and issuing the refund. The fee varies depending on the product category, but it is generally the lesser of $5.00 or 20% of the referral fee paid on the sale.

For example, if a product had a referral fee of $2.50, the Refund Administration Fee would be $0.50 (20% of $2.50). The fee calculation is as follows:

Referral Fee Percentage Refund Administration Fee
$2.50 20% $0.50

Keep in mind that the Refund Administration Fee is based on the referral fee and not the sale price of the item. Consequently, if a customer returns a high-priced item, the fee will still be relatively low.

Removal Order Fees

If an Amazon seller uses the Fulfillment by Amazon (FBA) service, they may encounter Removal Order Fees. These fees occur when Amazon removes a seller’s inventory from their fulfillment centers. The removal process can happen due to reasons like inventory cleanup, long-term storage, or the seller’s request to return or dispose of items. The fees vary depending on the item’s size and the type of removal.

There are three primary removal order fees:

  1. Return to Seller Fees: These fees apply when the seller requests to have the item returned to them. The cost for standard-size items is $0.50 per item, and for oversize items, it’s $0.60 per item.
  2. Disposal Fees: If the seller requests Amazon to dispose of the inventory, the fees are $0.15 per standard-size item and $0.30 per oversize item.
  3. Long-Term Storage Fees: If an item has been in the fulfillment center for longer than 365 days, Amazon charges a long-term storage fee. The fee is $6.90 per cubic foot or $0.15 per unit, whichever is greater.

By understanding and managing these fees, Amazon sellers can better navigate returns and refunds, ensuring a smooth experience for both themselves and their customers.

Extra Costs and Calculations

Selling on Amazon involves various fees and charges. In this section, we will discuss some relevant costs and calculations to help you better understand your potential earnings as an Amazon seller.

Revenue Calculator

Amazon provides a Revenue Calculator to help sellers estimate their profit after deducting fees. The calculator is available in the Seller Central dashboard and allows you to input your product details, selling price, and fulfillment method. It then generates an estimate of your total fees and net profit. Using the Revenue Calculator is crucial for understanding the costs associated with selling on Amazon, and it ultimately aids in making informed decisions regarding product selection and pricing strategies.

Monthly Fees and Subscriptions

There are two main Amazon seller plans: Individual and Professional. The Individual plan is suitable for sellers who sell fewer than 40 items per month. This plan has no monthly subscription fee but incurs a per-item fee of $0.99 for each item sold.

On the other hand, the Professional plan is designed for sellers who sell more than 40 items per month. This plan requires a monthly subscription fee of $39.99 but does not charge per-item fees. Sellers under the Professional plan also gain access to advanced reporting and bulk listing tools.

When considering subscriptions and monthly fees, it’s essential to evaluate the volume of your sales. If you plan on selling multiple products or anticipate high sales volumes, the Professional plan may be more cost-effective in the long run.

Managing and analyzing your costs as an Amazon seller is crucial for maintaining a profitable business. Utilizing the Revenue Calculator and understanding the various fees and subscriptions involved in selling on Amazon will allow you to make informed decisions and maximize your earnings.

Navigating Policies and Support

Seller Support Services

When starting as an Amazon seller, it is essential to familiarize yourself with seller support services available to assist in various aspects of managing a seller account. One key service is the Amazon Seller Central, which acts as a hub for managing your account, accessing resources, and receiving guidance on account management and strategies.

For sellers who deal with international customers, Amazon Currency Converter can be helpful, as it automates currency conversions during transactions. This enables smooth transactions between buyers and sellers in different regions.

It’s important to prepare for possible account fees linked with using Amazon’s selling platform. These fees involve subscription costs, referral fees, fulfillment costs, and more. Consider carefully understanding these fees when calculating profitability:

  • Individual Plan: No monthly fee, but a $0.99 fee per unit sold
  • Professional Plan: $39.99 per month, with no fee per unit sold

Amazon’s Selling Policies

Familiarity with Amazon’s selling policies is essential to maintain a healthy seller account and avoid any violations that could lead to suspension or penalties. Key policies to understand include:

  • Product Listing Policies: Ensuring accurate and compliant product listings, follow guidelines related to product titles, descriptions, and imagery to provide a seamless customer experience.
  • Prohibited Content: Avoid listing items that fall under Amazon’s prohibited content list, which includes items such as counterfeit products, offensive materials, and dangerous goods.
  • Taxes: As an Amazon seller, it is your responsibility to understand and adhere to tax obligations based on your region and jurisdiction. This requires accurately collecting, reporting, and remitting sales tax.

In conclusion, taking the time to understand the support services available, account fees, and core selling policies will help ensure a successful and smooth selling experience on the Amazon platform. Stay informed about updates to policies and fees, and continually adapt your business practices accordingly.

Frequently Asked Questions

How can I calculate the fees I’ll pay for selling on Amazon?

To calculate the fees for selling on Amazon, you need to consider sale-related fees, which range from 8% to 45% of each product’s selling price, with the average seller paying about 15%. Additionally, account fees range from 99 cents per item sold to $39.99 per month. Factors affecting these fees include category, list price, shipping costs, and gift-wrapping charges.

What recent changes have there been to Amazon seller fees?

As recent changes to Amazon seller fees may not be up-to-date in our knowledge base, it is crucial to check the official Amazon website or seek updates from reliable sources. Consulting with other sellers, forums, or newsletters will also help in understanding the latest developments in Amazon’s fee structure.

How are Amazon FBA storage fees determined?

Amazon FBA storage fees are determined by the size and weight of the product, as well as the time of year. Generally, fees are higher during the holiday season and lower during other parts of the year. Storage fees are charged monthly and are based on the volume of the product in cubic feet. Consult Amazon’s FBA storage fee chart for specific pricing details.

What percentage does Amazon charge for referral fees?

Amazon referral fees are based on a percentage of the item’s selling price, and vary depending on the product’s category. Referral fees typically range from 8% to 45% of the item’s selling price. For an accurate and up-to-date referral fee percentage, refer to Amazon’s official referral fee schedule.

Are there tools available to estimate Amazon referral fees?

Yes, there are tools available to estimate Amazon referral fees. Amazon provides a revenue calculator, which can estimate the referral fees associated with a particular product or category. Third-party tools and software, such as SellerApp or Jungle Scout, are also available and can help in estimating Amazon referral fees.

Does Amazon charge sellers a monthly subscription fee?

Amazon charges a monthly subscription fee for sellers depending on their chosen selling plan. Individual sellers pay a per-item fee of 99 cents, which is charged for each item sold, while Professional sellers pay a flat rate of $39.99 per month, regardless of the number of items sold. Choosing the right plan depends on the seller’s volume and business goals.